DIAGNOSTIC FOR SENIOR ADVISORS
The friction in your offer is invisible to you.
It isn't to your prospects.
A diagnostic of your B2B advisory offer. Built for Fractional CxOs and senior independent consultants working at the 10-100k engagement tier.
+VAT where applicable.
14-day money-back guarantee. No call required. PDF delivered in minutes, not days.
01 / THE OPENING CASE
A Fractional CFO with 18 years of experience reached out recently. Strong track record, repeat clients, the kind of operator who used to close 60k engagements in two calls.
His last three prospects went "let me think about it" — and ghosted.
He told me something I've heard a dozen times from people at his level:
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"I think something's off with how I'm presenting this. But I've been doing it so long I can't see it anymore."
That's what the diagnostic is for.
02 / THE PATTERN
The longer you've been selling your expertise, the more invisible the friction becomes.
Not because you're missing something obvious. Because you're inside the offer. You've explained it 400 times. The words feel sharp to you — they've been worn smooth by repetition. The structure feels logical — because you built the logic. The price feels justified — because you know what you deliver.
But a prospect sees it for the first time, with three competing offers open in other tabs, and decides in 90 seconds whether to keep reading.
What you can't see is exactly what costs you the deal.
03 / FOR WHOM
You've been independent for years and your offer is no longer landing the way it used to.
You're closing fewer deals at the same effort. Prospects who would have signed two years ago now stall. You've tweaked the deck, the pricing page, the discovery script — nothing moves the needle. You suspect the issue is structural, not cosmetic.
Or you're launching your independent practice and want to start sharp from day one.
You've left a senior role to go independent. You have the expertise. You don't yet have the language, the positioning, or the offer architecture that turns expertise into signed engagements. You want to skip 18 months of "test and iterate" and start from a sharp foundation.
In both cases, the diagnostic is the same. Only the verdict changes.
04 / WHAT YOU GET
What the diagnostic actually examines.
01
Promise Clarity
Whether a prospect can restate your offer in one sentence — in their own words — and defend the purchase internally without consulting your landing page.
02
Real Client Problem
The gap between the problem you name in your marketing and the problem your buyer would describe in a private conversation with a peer.
03
Resolution Mechanism
Whether your method is recognizable as yours — not interchangeable with three other consultants offering nominally similar work.
04
Perceived Value vs. Perceived Effort
Whether the buyer feels the outcome justifies both the price and the work they will have to put in on their side. Many engagements lose on effort, not price.
05
Proof and Credibility
Whether the buyer recognizes themselves in your evidence. Not about volume of testimonials — about whether your named clients come from the buyer's segment, function, and stage.
06
Offer Structure
The coherence of the bundle: price, scope, timeline, guarantee, follow-up. A high score means the elements reinforce each other.
07
Psychological Buying Barriers
The identity-level objections that block the purchase even when the surface logic is sound — the reasons buyers go silent rather than declining explicitly.
For each pillar, you get a score (0–10), a diagnosis specific to what you submitted, and what to fix. Plus an overall verdict — Invisible Offer, Confused Offer, Almost Ready, or Dialed In — and a prioritized action list.
No generic advice. No “you should consider…”. Specific to your offer.
05 / HOW IT WORKS
Three steps. No back-and-forth.
01
Submit your offer.
Paste your sales page, your offer document, or both. Add three lines of context on who you sell to and what you charge. Five minutes, no call required.
02
We run the diagnostic.
Your offer goes through the 7-pillar analysis. No template, no generic checklist — each pillar is scored and diagnosed against what you actually submitted. Delivered in minutes, not days.
03
You receive the report.
A PDF lands in your inbox. Seven pillar scores, a verdict, specific fixes ranked by impact. Read it, decide what to act on. No follow-up call unless you book one.
06 / WHY THIS ISN'T GENERIC AI
You could paste your offer into ChatGPT.
Here's why you won't get this.
Generic AI gives you generic advice. “Make your value proposition clearer.” “Add more social proof.” You've read those answers before. They don't move deals.
The diagnostic runs on a scoring framework built from three years of consulting work with independent practitioners — the seven pillars, the verdict thresholds, the failure patterns. The model doesn't summarize your offer. It runs it through a system calibrated against what actually breaks at the point of sale.
Every report is verified before it ships. Inconsistent scores, missing pillars, vague diagnoses — the system catches them and regenerates the section. You receive a report that holds together, not the first draft of one.
Same underlying model. Different output. That's what you're paying for.
07 / NOT FOR YOU IF
This isn't the right diagnostic for everyone.
If you're selling a productized service under $2K, the friction in your offer probably isn't structural — it's a volume and traffic problem. Different tool for that.
If you haven't sold the offer at least three or four times, there's no real signal to diagnose. Build first, refine after.
If your business depends on volume-driven funnels (paid ads, cold outbound at scale), the diagnostic addresses the offer itself, not the acquisition machine around it. You may not find what you're looking for.
If you're between roles and exploring whether to go independent, the diagnostic assumes you've already shipped at least one paid engagement. Come back when you have.
If none of that applies, the report is built for you.
08 / GUARANTEE
If the report doesn't tell you something you didn't already know, you don't pay.
Fourteen days, full refund, no questions. You read the report, you decide. If it's confirming what you already saw, or if a pillar diagnosis feels off, write back and the €97 is returned the same day.
The system performs internal checks before any report ships. If a report doesn't pass — inconsistent scores, missing pillars, vague diagnoses — it's regenerated until it does. You receive a report that holds together, not the first draft of one.
The diagnostic earns the €97 or you get it back. Those are the only two outcomes.
09 / PRICING
One report. €97. No upsell.
Submit your offer, receive a 7-pillar diagnostic with scores, a verdict, specific fixes ranked by impact, and the unstructured problems behind the structured ones.
Delivered in minutes. 14-day refund if it doesn't earn the €97.
+VAT where applicable.
14-day money-back guarantee. No call required. PDF delivered in minutes, not days.
10 / ABOUT
The diagnostic behind Lucid Offer.
I'm Philippe Kern. After three decades advising companies, I've spent the last three years building this framework with independent consultants who came to me with the same problem: their offer worked, then it stopped working, and they couldn't see why. The seven pillars, the scoring system, the failure patterns — all of it comes from that work. Lucid Offer is the application of it, at €97, for the people who want the diagnostic without the engagement.
Lucid Offer is a service developed and provided by:
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